Cookie Policy
Last updated: 20 January 2026
Effective Date: 20 January 2026
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and provide information to website owners.
Key Points:
- Cookies are NOT viruses or malware
- They cannot access other files on your device
- Most cookies are harmless and improve your browsing experience
- You have control over cookies through your browser settings
2. How MK TechLAB Uses Cookies
We use cookies to enhance your experience on our website, understand how visitors interact with our site, and improve our services. Below is a detailed explanation of the types of cookies we use:
2.1 Essential Cookies (Strictly Necessary)
Purpose: These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility.
What They Do:
- Maintain your session as you navigate between pages
- Remember your cookie consent preferences
- Enable secure areas and forms to work correctly
- Protect against cross-site request forgery (CSRF)
- Load balancing to distribute traffic efficiently
Can You Disable Them? No. These cookies are strictly necessary for the website to function. Disabling them will prevent core functionality from working.
Examples: Session cookies, security tokens, cookie consent status
2.2 Analytics Cookies (Performance)
Purpose: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
What They Do:
- Count visitor numbers and traffic sources
- Measure how you navigate our site (pages visited, time spent)
- Identify which pages are most and least popular
- Track CTA button clicks (Start Free Consultation, Get Started, View Portfolio)
- Monitor form submissions (contact forms, consultation requests)
- Help us improve website performance and user experience
- Understand how you arrived at our site (search engines, referrals, direct)
Google Consent Mode v2: We respect your privacy choices. Analytics cookies are blocked by default until you explicitly accept them via our cookie banner. Once accepted, we can track page views, clicks, and form submissions to improve our services.
Data Collected: All information is collected anonymously and aggregated. We cannot identify you personally from this data.
Services Used: Google Tag Manager (GTM) + Google Analytics 4 (GA4)
Google Analytics Cookies:
- •
_ga- Distinguishes users (2 years) - •
_ga_*- Persists session state (2 years) - •
_gid- Distinguishes users (24 hours) - •
_gat- Throttles request rate (1 minute)
Events We Track (with consent):
- • page_view - Page navigation and browsing
- • cta_click - Call-to-action button interactions
- • form_submit - Contact and consultation form submissions
2.3 Preference Cookies (Functionality)
Purpose: These cookies remember your preferences and choices to provide a personalized experience.
What They Do:
- Remember your language and region preferences
- Recall form data you've entered (to avoid re-typing)
- Store your display preferences (text size, contrast)
- Remember if you've interacted with certain features
Impact of Disabling: The website will still work, but you may need to re-enter preferences each time you visit.
3. Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We use reputable third-party services to enhance our website functionality:
Google Tag Manager (GTM)
Purpose: Tag management system to organize tracking and analytics
What It Does: Manages Google Analytics 4 and implements Google Consent Mode v2
Privacy: Respects your cookie consent choices and only activates analytics after acceptance
Google Analytics 4 (GA4)
Purpose: Website analytics and performance measurement
Data Collected: Anonymous usage statistics, page views, traffic sources, CTA clicks, form submissions
Consent Required: Yes - Only runs after you accept cookies
Font and CDN Services
Purpose: Load fonts and resources efficiently
We may use services like Google Fonts or CDNs (Content Delivery Networks) to load website assets faster. These services may set cookies for performance optimization.
Important: We do NOT use:
- Marketing or advertising cookies
- Social media tracking cookies (unless you interact with embedded social media content)
- Third-party cookies for behavioral targeting
- Cookies to sell your data to third parties
4. How to Control and Delete Cookies
You have the right to decide whether to accept or reject cookies. Here are your options:
4.1 Browser Settings
Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. Here's how to manage cookies in popular browsers:
Google Chrome
- 1. Settings → Privacy and security
- 2. Cookies and other site data
- 3. Choose your preferred option
Mozilla Firefox
- 1. Settings → Privacy & Security
- 2. Cookies and Site Data
- 3. Manage cookie settings
Safari
- 1. Preferences → Privacy
- 2. Manage cookies and website data
- 3. Choose blocking preferences
Microsoft Edge
- 1. Settings → Cookies and site permissions
- 2. Manage and delete cookies
- 3. Configure cookie settings
Useful Links for Cookie Management:
- • All About Cookies: www.allaboutcookies.org
- • Your Online Choices: www.youronlinechoices.com
4.2 Deleting Cookies
You can delete cookies that have already been set on your device:
- All at once: Clear all cookies through your browser's history/privacy settings
- Individually: Delete specific cookies from individual websites
- By timeframe: Delete cookies from the last hour, day, week, or all time
Warning: Blocking or deleting cookies may impact your experience on this website and limit functionality. Some features may not work as intended without cookies enabled.
5. Cookie Duration
Cookies can be categorized by how long they remain on your device:
Session Cookies (Temporary)
- Expire when you close your browser
- Used for essential functionality during your visit
- Do not collect information from your device
- Examples: Shopping cart, form data during session
Persistent Cookies (Long-term)
- Remain on your device for a set period (hours, days, months, or years)
- Used to remember preferences across visits
- Help us recognize returning visitors
- Can be deleted manually at any time
Our Approach: We set persistent cookies with appropriate expiration dates. Most analytics cookies expire after 2 years, while preference cookies may last up to 1 year.
6. Your Rights and Choices
Under UK data protection law, you have rights regarding cookies:
Right to Information
You have the right to know what cookies we use and why
Right to Refuse
You can refuse non-essential cookies through browser settings
Right to Delete
You can delete cookies from your device at any time
Right to Object
You can object to specific cookie uses (e.g., analytics)
7. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons.
- We will update the "Last Updated" date at the top of this page
- Significant changes will be highlighted on our website
- We encourage you to review this policy periodically
8. Contact Us About Cookies
If you have questions about our use of cookies or this Cookie Policy, please contact us:
MK TechLAB
Cookie Policy Inquiries
Email: info@mktechlab.co.uk
Phone: +44 7410 361028
Website: www.mktechlab.co.uk