Marketing You Can Actually Measure
Get found by the right people at the right time. I work to conversions rather than traffic and likes: SEO, targeted Google Ads, and social media that earns its place.
What I offer
Marketing built around your goals, not a standard package.
Search Engine Optimisation
Technical audits, keyword strategy, on-page work and link building, aimed at the terms that bring buyers rather than the ones with the biggest volume.
Google Ads Management
Targeted PPC with tested ad copy, managed bidding and proper conversion tracking. Negative keywords set so the budget goes on people who could actually buy.
Social Media Marketing
Strategy and content for Instagram, Facebook and LinkedIn. Real engagement with the people you want, rather than time spent chasing follower counts.
Why work with me
Decisions from data, not from guesswork.
Conversion-focused
I track leads, sales and return, not impressions and likes. Every campaign is measured against what the business actually needs.
Transparent reporting
Monthly reports in plain English, not marketing jargon. You know what is working, what is not, and what I am changing.
Continuous optimisation
Constant testing and refinement: A/B tests, keyword adjustments and bid changes, month after month.
UK market knowledge
Local search, UK buying habits and what actually works for British small businesses, not generic advice written for another market.
Long-term work
Marketing is not magic, it is methodical work over time. I build something that lasts rather than a spike that fades in weeks.
Built for smaller budgets
Real businesses with real budgets. No corporate nonsense and no five-thousand-a-month minimum spend.
SEO that gets you found
Ranking is not luck. It is technical work, content, and staying at it.
- Technical audits: site speed, mobile issues, structured data and crawlability
- Keyword research: the terms your customers use, at competition levels you can realistically win
- On-page work: titles, meta descriptions, headings and content that answers the search
- Local SEO: Google Business Profile, local citations and review management
- Content: blog posts and landing pages written to rank and to convert
Google Ads that convert
Pay-per-click aimed at buyers rather than browsers, with every pound tracked.
- Campaign setup: Search, Display and Shopping, matched to what you sell
- Ad copy testing: several variations run against each other, not one guess
- Bid management: bidding strategies that spend the budget where it converts
- Conversion tracking: set up properly, so you know where a lead came from
- Negative keywords: filtering out the clicks that were never going to buy
How ads management is charged
A management fee of 10% of your ad spend, with a monthly minimum.
Monthly minimum: £60
Your ad budget goes straight to Facebook or Google. My fee covers the strategy, the daily optimisation, the testing and the reporting.
See the full ads pricingAccount setup
- Account setup and configuration
- Conversion tracking installed
- Audience research and targeting
- Initial campaign structure and ad copy
- Platform policy compliance check
How I work
From the first audit to the monthly report.
Discovery and audit
I audit where you are now: the site, the competitors, and what is winnable quickly versus what takes time.
Strategy
A plan matched to your budget and goals, with the work ordered by what will move the needle first.
Implementation
Technical fixes, campaigns launched, content written, with regular check-ins so you know where it stands.
Measure and report
Monthly reports with clear numbers, and continuous testing to improve on them.
Common questions
Ready to grow your online presence?
Book a call and I will tell you honestly what marketing could do for you, and what it could not.